Meghan Markle and Prince Harry to launch virtual ‘Meg-averse’ in bid to ‘take their brand truly global’

Meghan Markle and Prince Harry
Meghan Markle and Prince Harry
CAITLIN OCHS
Aden-Jay Wood

By Aden-Jay Wood


Published: 16/11/2022

- 11:14

Updated: 16/11/2022

- 11:36

Meghan Markle and Prince Harry are currently in talks to launch the product as they seek to reach out to millions more fans

Meghan Markle and Prince Harry are reportedly set to build their own new virtual universe in a bid to reach out to millions more fans.

Meghan and Harry are currently locked in talks with technology firm, Pax.World as they bid to launch the product dubbed the “Meg-averse”.


If a deal is completed, the product would be the world’s first public “land sale” in the metaverse.

People visiting the metaverse would wear virtual headsets as they enter a virtual world which mimics aspects of real-life using state of the art technology.

The product has been dubbed the \%22Meg-averse\%22
The product has been dubbed the "Meg-averse"
PA

While within the metaverse, Meghan and Harry could be represented by digital avatars of themselves.

Items to build your own world must be bought using digital currencies such as bitcoin.

A report in the Mirror, citing a source close to the Sussexes, said: “Both Meghan and Harry believe they will an even greater ability to spread their message if they have a presence in the virtual world as well as the physical world.

“They’ve spoken to a variety of experts and the view is this is the next stage to take their brand truly global”.

While an industry insider added: “Harry and Meghan have already gone global. This would take them into a different stratosphere.”

Frank Fitzgerald, founder of Pax.World continued: “We’re offering Harry and Meghan a plot of prime Pax.World land and the chance to collaborate with the world’s leading architects, build on it, and connect with new audiences.

“If they are to pursue business and entertainment deals, position themselves as thought leaders, and progress their charity work, they must partner with a platform that shares their values.”

“Imagine Meghan hosting a podcast in the metaverse, or Harry hosting a conference on sustainability with world leaders without having to board a plane.”

Within the metaverse, Meghan and Harry could be represented by digital avatars of themselves
Within the metaverse, Meghan and Harry could be represented by digital avatars of themselves
Oli Scarff

“The metaverse is tailor-made for the progressive, tech-savvy, entrepreneurial audience with whom Harry and Meghan look to connect as they turn a new page, away from the Royal Family.”

Meghan has recently launched a new podcast series titled Archetypes, with episodes promising to investigate “labels that try to hold women back”.

While Harry is set to launch his tell-all memoir, titled “Spare”, globally on January 10, 2023.

The pair have also filmed an “at home with the Sussexes” docuseries for Netflix, with that expected to air in the coming months.

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