Kate Middleton's popularity has suffered more than Meghan Markle's as Prince Harry's hatchet job hurt Prince and Princess of Wales's brand - New bombshell poll

The Princess of Wales does remain overall more popular than the Duchess of Sussex despite suffering a bigger dip

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Kate Middleton's popularity has dropped more than Meghan Markle since Prince Harry began launching his attacks on the Royal Family.

In a further blow to the Firm, Prince William's popularity has dropped more than Prince Harry's since Spare was released on January 10.

However, the Prince of Wales remains overall more popular than his brother.

In a new poll from Ipsos Mori, Kate's popularity dropped seven points whilst Meghan lost only five points.

Prince William has seen a decrease of eight percentage points whilst Prince Harry has suffered a drop of seven per cent.

The polling shows that Meghan Markle has been damaged the least by her husband's explosive memoirs.

Prince William and Kate remain the most popular royals, with ratings of 61 per cent and 60 per cent respectively.

Whilst just under 70 per cent think the Prince of Wales will be a good king.

By comparison, Prince Harry’s popularity now stands at 23 per cent in the UK and just 4 per cent in the US.

Kate is the most popular royal out of the four in the US on 47 per cent, with William on 40 per cent and Meghan on 35 per cent.

Kelly Beaver chief executive of Ipsos in the UK and Ireland, said: “Both Prince Harry and his brother Prince William seem to have suffered in British public opinion following the release of the Duke of Sussex’s memoir and the claims within it – and there is some evidence other members of the Royal Family are feeling the fall-out too.

“This data also re-emphasises the need for the monarchy to show it can speak to and be relevant for younger generations.”

She added: “The comparison with the US is interesting – as we might expect, Americans are less likely to have strong views about the monarchy than Britons and are less convinced about its benefits. But they do feel more positive towards Prince Harry and Meghan than the British – although the Prince and Princess of Wales get relatively favourable views there too.

“But the immediate impact on public opinion should not be exaggerated – and it should be noted is partly a return from the uplift in public sympathy after the sad passing of the Queen.

“Britons are still much more positive than negative towards the King, the Prince and Princess of Wales and the Princess Royal, and towards the Royal Family as a whole, and views towards the institution as a whole are so far little changed. While the stories may have challenged the public’s views towards the individuals involved, the monarchy itself endures for now.”

Ipsos interviewed 1,000 people aged between 18 and 75 in the UK on January 10 and 11. The US results are from an Ipsos poll of 916 adults conducted between January 11 and 12.