Wagamama launches new vegan 'fish and chips' today made from pea protein, soy and rice
The alternative meat is designed to recreate the flaky texture, taste and experience of real fish. The dish is even served on a mocked-up newspaper and plate.
Wagamama has launched the UK high street's first ever plant-based fish and chips today, as thousands of Brits take part in Veganuary.
Traditional beer battered fish is replaced with lightly tempura coated 'f-ish', a vegan alternative made from pea protein, soy and rice. The alternative meat is designed to recreate the flaky texture, taste and experience of real fish. The dish is even served on a mocked-up newspaper and plate.
The dish is called Tempura F-ish + Bang Bang Yaki-imo, a Japanese inspired take on one of the most popular dishes in Britain.
All the traditional trimmings are also included smashed minty edamame beans make for wagamama's take on mushy peas, accompanied by katsu curry sauce, waga tartare with Japanese pickles, chilli, and a lemon wedge.
The meal costs £12.95 and is only available for the month at all UK restaurants, excluding Northern Ireland. You can also clicj and collect the dish and order it on Deliveroo.
In 2021, more than half a million people signed up to the Veganuary challenge - going vegan for January - with numbers expected to exceed it this year as more people pick up plant-based diets.
This alternative spin on the Fish and Chips comes as Burger King is to launch vegan nuggets across the UK from Wednesday as part of a pledge to make its menu 50% meat-free by 2030.
The fast food giant said the new nuggets will taste the same as the meat originals despite being made from only soy and plant proteins, and are certified by the Vegan Society.
The new nuggets follow Burger King releasing a plant-based Rebel Whopper burger two years ago, which was later revealed to be unsuitable for vegans because it was cooked on the same grill as meat.
But demand for vegan products is soaring, and the chain last year came back with a Vegan Royale burger that is prepared separately from animal products.