Jamal Edwards, music entrepreneur, dies aged 31

Jamal Edwards, music entrepreneur, dies aged 31
20 music
Gareth Milner

By Gareth Milner


Published: 20/02/2022

- 22:23

Updated: 20/02/2022

- 23:30

The YouTube star and entrepreneur, founded online urban music platform SBTV

Jamal Edwards has died at the age of 31, his management company have said.

The YouTube star and entrepreneur, founded online urban music platform SBTV, which was involved in helping to launch the careers of megastars Jessie J and Ed Sheeran.


Luton born Jamal Edwards was appointed an MBE in 2014 for his services to music and was also an ambassador for the Prince's trust, assisting young people to set up companies.

Tributes have been pouring in online for Mr Edwards, including from MOBO Awards, saying his "groundbreaking work & legacy in British music and culture will live on."

Bafta-winning actor writer, director, and producer Adam Deacon, known for his leading role in Kidulthood, said he was “heartbroken” about the death of SBTV founder Jamal Edwards.

He said on Twitter: “Today I was on set when I found out the tragic news that my good friend Jamal Edwards had passed away and I’m honestly heartbroken.

“Jamal was one of the nicest, most down to earth and humble men I’ve met in this industry. He always gave me time even when no one else would.

“He was an inspiration and what he achieved in life was truly remarkable. Thinking of his friends and family at this devastating time. RIP Jamal Edwards.”

Musician, singer, songwriter, rapper and record producer Elliot Gleave, better known by his stage name Example, has paid tribute to SBTV founder Jamal Edwards.

In a post in Instagram, he wrote: “Can’t believe you’re gone. 31 years old. Can’t find the words right now.”

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