Legendary high street icons Greggs and Primark have announced a freshly baked collaboration between the two mega-brands.
Over the weekend a number of fans observed the mysterious placement of Greggs products including Sausage Rolls and Steak Bakes in shop displays, including a Primark receipt discreetly showing items from the Greggs menu.
Greggs and Primark
ROB ANDERSON
The world's largest Primark store is going to host the world's largest Greggs, with the launch of a new and unique concept 'Tasty by Greggs'. The humongous 130-seater Greggs with open its doors in Primark's Birmingham store on Saturday 12th February 2022.
Furthermore Greggs and Primark are set to launch a limited edition 11-piece clothing line which will be available in 60 stores across the UK from Saturday 19th February.
Eighty three years ago, John Gregg started out with one goal, to deliver fresh eggs and yeast to the families of Newcastle. Ten years later he chained up his bike and opened Greggs of Gosforth. Making, baking and selling fresh bread and tasty treats from his very own shop on Gosforth High Street.
The clothing collaboration will mark a first for the food chain's long and established history.
For fans of both retailers wanting a first look at the items, Greggs and Primary will be opening an exclusive appointment only boutique. Located in Dean Street in Soho (London), from 17th-18th February.
The exclusive first access will be accessible via a link on Greggs and Primark's social media channels at 10:00am on Thursday 10th February, with only 300 tickets available over the first two days.
Greggs cafe in Primark
Raymond Reynolds, Business Development Director at Greggs said:“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.“Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”
Tim Kelly, Director of New Business Development at Primark added:“We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”