Fashion brand I Saw It First has launched an anti-drink-spiking campaign on International Women's Day, shipping free testing kits with every order.
The retailer tweeted: "DIP BEFORE YOU SIP...
"We’ve partnered with @CheckYourDrink for #InternationalWomensDay to give away free testing kits with every order today*.
"The test is under 3 inches, easy to pop in a bag and will change colour if drugs are present. Spread the word to #stopthespike."
@isawitfirst
On I Saw It First website, the company detail why they've decided to ship free test kits with every order.
They said: "When the tragic news of Sarah Everard, Sabina Ness and Aisling Murphy broke, there were many discussions at work (filled with rage) about the many things we have done to stay safe.
"Texted a friend or our Mum when we got home safe. Shared our location in an Uber. Didn’t run after work in winter. Didn’t wear certain things to certain places. Asked a friend to look after our drink. The list goes on.
"After these conversations we decided that this year for International Women’s Day and beyond we wanted to use our platform to help raise awareness of a sadly growing epidemic in the UK.
"All of us had a story about spiking so #stopthespike was born…"
Not all social media users took kindly to the initiative, with one Twitter user saying: "This is bleak. And b******t. And fast fashion should not be able to coopt IWD as a way to push over consumption of clothes made by exploited women.
"And you can buy the 10 tests for cheaper than the cost of your haul that you likely do not need."
Another Twitter user, @EleanorRJL, simply wrote: "GOOD GOD WHAT?!?"
GB News has approached I Saw It First for comment, but has not received a response.