Abigail Disney – a descendant of Walt Disney – has said the majority of Americans support the woke stance and that US businesses need to take a stand to prevent the likes of Donald Trump being re-elected.
Ms Disney took to social media to lash out at supporters of laws like Florida’s “Don’t Say Gay” bill and suggested that companies such as Disney should no longer remain politically neutral.
She tweeted: "This 'anti-woke' right wing nonsense is unsupported by a large majority of Americans. In fact most Americans are offended by it and wish it would just go away."
The 62-year-old continued: "Like all radical ideologues, the right wing has finally run amok and is coming to devour the hand that feeds it. Business.
"For my part I am delighted. It is the business world that has been, either by act or omission, feeding the opportunist right wing to distract us with culture war nonsense while they rifle through the till and empty everyone's pockets."
Her diatribe came after conservative activist Christopher Rufo announced he would wage "moral war" against Disney and would turn "half their customers against them".
Abigail Disney's comments on social media
Twitter
In the rant, she continued: "You need two things to rule with a minority. First, you need to be constantly looking for fresh meat to throw to the minions, to keep them riled up all the time. That works until the herd thins (remember Scar in Lion King?). So now they've come for American Businesses.
"Right now, when it matters most of all, they will stand for those values with every fiber of their being. Yeah guys like Rufo can try, but Disney is so much bigger, means so much more to the American people than that little punk can ever hope to mean."
Disneyland
PA Features Archive/Press Association Images
"Until now, business has been content to do just that or they compartmentalized like sociopaths when they funded folks like Dennis Baxley who wrote the hateful Don't Say Gay bill because as the CEO claimed, he had no way of knowing he might vote for legislation like that. Or else they have chosen silence."
Ms Disney added: "Their silence brought us Donald Trump.
"Apparently the racism and the xenophobia and the misogyny weren't deal breakers. Their silence, or at least willingness to compartmentalize when it came to politicians who were willing to fight for their outrageous and multi-decade campaign to stack the deck against the American People brought us this whole raft of Trump wanna-be's now casting about for new and more insidious ways to tear the country apart.
"Perhaps the right wing has finally bitten the hand that has been feeding it superfoods these last few decades.
She continued: "This is a monster of corporate America's creation. Until now they've managed to dodge the worst of it by feigning 'neutrality' --even when decent human beings were being actively harmed by right wing activism. The only thing that will work for business now if they want to emerge in one piece, is to stand tall for authenticity, generosity, joy and decency.
"These things are kryptonite for the right wing agenda.
"So the cure for this isn't hard. And it also just so happens to be the heart and soul of the Disney brand."