Cancel culture is killing milk and cheese with people “feeling ashamed towards dairy in public”.
That’s according to Arla Foods, the UK’s biggest dairy producer, who also believe social media is playing a pivotal role as more and more people turn to veganism.
As a result, Arla has launched a campaign, titled “don’t cancel the cow” as fears over climate change continue to grow.
Graham Wilkinson, Agriculture Director at Arla said: “Social media is definitely playing a significant part and you'd argue to the younger consumers more so than other generations.
People are feeling "ashamed" towards dairy in public
PA
Arla Foods have blamed social media
“We need to ultimately do a better job in communicating our message, especially to younger consumers.”
Mr Wilkinson continued by saying that “significantly inflationary” pressures could be “the deciding factor for some farming businesses to call it a day and exit the industry”.
He added that growing costs “are mainly linked to feed, fuel and fertilisers".
It comes as costs of dairy products continue to grow amid the ongoing Russian invasion of Ukraine.
Experts have warned that milk prices could rise by as much as 50 percent.
While the price of low fat milk (14 percent) and butter (10 percent) have risen in the 12 months to March.