Adidas terminate sponsorship deal with Kurt Zouma over cat kicking video

The company announced their decision after footage emerged of him abusing his cat.


Adidas have ended their sponsorship deal with Adidas footballer Kurt Zouma.

The company announced their decision after footage emerged of him abusing his cat.

An Adidas spokesperson said: "We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete".

Vitality have also ended their relationship with West Ham over their handling of the incident.

The club caused controversy by opting to start the French international in their Premier League fixture against Watford, a day after the footage emerged.

"We are hugely disappointed by the judgement subsequently shown by the club in response to this incident," Vitality said in a statement.

"As such, we are suspending our sponsorship of West Ham United with immediate effect.

“We will now be further engaging with the club to understand what actions they will be taking to address the situation."

Manager David Moyes defended his decision to start Zouma against Watford, saying: "I know how people feel, but I'm also a football manager here.

"My feeling was that Kurt has apologised and I understand a lot of people will not just be accepting of an apology.

"But to me he came out and [apologised] honestly and I had to do my job".

The RSPCA have confirmed that Zouma's two cats are now in their care following the emergence of the shocking footage.

The animal welfare charity wrote in a statement: "We'd like to reassure people that we're investigating and the cats are safe and in our care.

"We have been dealing with this since before the clip went viral online and we need to follow the proper legal process and not discuss due to UK GDPR laws".