HUGE boost for Brexit Britain as Danish company invests £100MILLION in Rochdale - 'We're committed to the UK!'

A new processing facility in the Greater Manchester area will use imported Danish pork

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Britain will see a huge boots in investment after a Danish company has announced it will invest £100million into Rochdale, creating 300 jobs in the area.

Danish Crown is investing in a new processing facility in Rochdale in the Greater Manchester area, which will use imported Danish pork.

This would make it possible to offer a lower price point than British producers, Danish Crown Chief Executive Jais Valeur said, adding that roughly 60 per cent of bacon consumed in Britain is currently being imported.

Valeur said: “Generally farming is expensive in the UK and in order to survive and cover those costs, the British farmers have been looking for premium products like outdoor-bred pigs".

Danish Crown Chief Executive Jais Valeur
Danish Crown Chief Executive Jais Valeur

The plant, which will be powered by renewable energy, will be able to produce more than 900 tonnes of bacon and gammon a week and is due to start production in the second half of 2023.

Demand for cheaper bacon among Britons facing a cost of living squeeze has prompted Danish Crown to plan a new plant in northern England, Europe's biggest pork producer said.

"Bacon is a basic commodity for most British consumers. This is simply something you need to have," Valeur said, adding that the company had not yet seen a big increase in overall demand.

"There will be a demand for more imported bacon in the future ... We think consumers will be trading more on price and more on the discount”.

Danish Crown's British bet comes despite rocketing energy and pig feed prices but Valeur said he had seen consumers turning to well-known and cheaper proteins such as bacon at the expense of others such as plant-based alternatives.

"What we see when things like this happen is that people come back to the well-known, the safe choices, the affordable choices," Valeur added.

The investment marks a comeback in Britain for Danish Crown, which sold its Tulip subsidiary in 2019.

Speaking to MTD Manufacturing, Valeur said: “Danish Crown has a long heritage in the UK, bringing British consumers high quality bacon and pork products for over 135 years. This investment forms the next step in our commitment to the UK market”