Britain's most expensive supermarket for essentials revealed - 'Totally shocked!'
Searching for the essential items from supermarket brands can be a cheaper option.
Jon Super
Morrisons has gained the title of “most expensive” in a weekly comparison of shopping essentials, new research has found.
The supermarket’s decision to increase the price of its 300g pack of chicken from £2.49 to £2.59 makes their product the most expensive out of all six supermarkets.
The shopping bill for Morrisons currently arrives at £11.57, 7p more than Tesco and 46p more than the cheapest supermarket on offer, Aldi, according to Manchester Evening News.
Shoppers have aimed criticism at the supermarket, saying they are “shocked” by some of the prices on offer.
One customer took to Facebook to share a 550g tube of Bisto reduced salt gravy granules for £5.49 and said: “Went to Morrisons this morning totally shocked at the Price.”
Hundreds of users took to the comments section to agree with the sentiment put forward.
“I stopped going to Morrisons ages ago,” said one. “The prices are ridiculous.”
Morrisons has established itself as the most expensive supermarket for essential products, according to new research.
Chris Radburn
Another user stated: “I think they are taking the mickey just don’t buy it. Will then come back down in price.”
The research has been tracking the prices of the same basic items since June, with the comparison seeing Morrisons come out mostly on top for the last six months.
Tesco briefly took the top spot last week, only for Morrisons to retake the mantel.
Lidl has mostly kept hold of the cheapest supermarket status, but Aldi is beginning to stake a claim, according to the research.
The bill for the latter’s essentials comes in at £11.11, compared with Lidl’s £11.23.
A Morrisons spokesperson said: "We are working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores.
"Since December we have invested over £16 million to cut the prices on over 50 per cent of our entry level products to help customers' money go further particularly during the January squeeze."